PUR Correcting Primer Illuminate & Glow is the best skin moisturizing primer that enhances the natural look of skin by supplying skin with the needed vitamins and nutrients it craves. The illuminating primer is to be applied before makeup application to leave a light sheer matte primer that leaves skin glowing and healthy. Pur cosmetics are specially formulated to provide better-looking skin in 60 seconds and healthier glowing skin in 60 days. Pur cosmetic line is the only line clinically formulated to enhance the look and feel of your natural skin. All of Pur’s products are formulated with good for your skin ingredients that help cover imperfections and help correct skins overall appearance.