Hi! I’m Nicole, the founder of Beauty Roulette.
There’s an old saying that goes, “Money won is twice as sweet as money earned.” That’s something I learned at a young age while sneaking into casinos with my brother on family vacations from Las Vegas to Atlantic City.
I have always been enthralled by the buzz and the contagious energy of the casino setting – specifically at the roulette table. I was so fascinated by players’ willingness to stake small fortunes on a game of chance, but all the while, believing that they could influence the outcome. And the funny part is – I soon realized I was one of them! Because when you experience your first win, nothing compares to that feeling of excitement and you want to do it all over again.
Years later, while working in the beauty industry, it occurred to me that I could fuse the two concepts together: the thrill of the game of roulette, with the online retail model. And so, I did just that with the creation of Beauty Roulette. I wanted to provide each customer the chance to feel that “thrill” that I first experienced at the roulette table years ago. However, whether you receive your order for free or not, you’re still walking away with brand new premium quality beauty products – and we’d say that’s a win-win!