Founder Paula Kent revolutionized the professional haircare industry for both stylists and clients. In 1960, she worked with a chemist to develop low-PH products for Paula’s sensitive hair. Redken products are known to strengthen distressed hair, and can help reclaim control. Paula believed that using the right products could help you dramatically increase shine, softness and strength of your hair. Today, Redken carries a magnitude of different lines to fit your individual need for hair care.