Pravana Vivids Conditioner is specially formulated to work with ChromaSilk Vivids color for color that lasts longer than ever. This conditioner protects hair from color fading effects from the sun and uses positive electrical charges to keep negatively charged Vivids in the hair. Pravana’s core mission is to provide high performance beauty solutions for professionals and their clients through a variety of innovative, carefully curated hair products. They use an eco-conscious approach that includes biodegradable packaging and non-harmful, natural ingredients. All products are free of sulfates, parabens, formaldehyde, cocamide DEA and phthalates and many other products known to be harmful to the environment and users.