Pravana NEVO Reparative Sulfate-Free Shampoo is a vegan and gluten-free shampoo that contains quinoa and soy proteins to increase hairs strength and restore elasticity. Due to its unique formula made up of the most nourishing plants and nuts from the Amazon, the surface of your hair is nurtured, preserved and protected. Pravana’s core mission is to provide high performance beauty solutions for professionals and their clients through a variety of innovative, carefully curated hair products. They use an eco-conscious approach that includes biodegradable packaging and non-harmful, natural ingredients. All products are free of sulfates, parabens, formaldehyde, cocamide DEA and phthalates and many other products known to be harmful to the environment and users.