Joico’s K-Pak Color Therapy Shampoo is the best shampoo for color treated hair. This specially crafted formula is infused with a keratin peptide complex that helps repair damage from color and styling. This luxurious shampoo is enriched with vitamins to leave hair feeling smooth, and looking shiny. Joico thrives on producing the greatest hair products for every costumer. Their specially formulated ingredients produce soft, sleek and shiny hair. Joico’s experts design products to enhance hairs natural health and beauty. Replacing the vivacity in its costumer’s lives, by providing expert hair care products is Joico’s goal as salon innovators.