Description
Why go platinum when you can go titanium? Indulge your locks with Joico Intensity Color Butter in Titanium. Infused with pewter pigment as well as the amino acid arginine and Joicos exclusive blend of proteins, Color Butter will give your locks steely strength as well as soft touchability.
This is not just a color treatment, but also a conditioning treatment. Free from peroxide and ammonia, Color Butter deeply conditions and nourishes your hair, reducing breakage by 44%. There is no need for a long-term commitment, as Color Butter lasts for up to 10 shampoos; perfect for refreshing color between salon visits or experimenting with bold, intense colors at home.
Bold color that leaves your hair soft and glossy is just minutes away with Color Butters easy application. Apply with gloves to clean hair (dry or damp), wait five minutes, and rinse. For the most intense color, hair should be naturally blonde or pre-lightened. Give your hair the shine and strength of titanium with Joicos Intensity Color Butter in Titanium.
