When you want to try out a fun, new color on your hair, but you do not want to commit to something permanent, this Joico Intensity Color Butter, Purple fits the bill. It has a creamy, butter like consistency that is easy to apply for all over color or just in the places you want it.
The formula contains Arginine, an amino acid that helps give your hair extra stretch and helps it avoid breakage. The Bio-Advanced Peptide Complex provides a shield of protection to each strand. Your hair color will look smooth and shiny because of the proteins from the added Quadramine Complex.
The color butter can be used to refresh the intensity of fading purple color, or it can be applied to already lightened or blond hair to give it a temporary pop of color. Add some purple highlights for an edgy, punk look, or just dip the tips for a look that is on-trend that will be ready for the next trend in only 10 washes.