Use Joico Color Endure Violet Shampoo to deliver vital hydration to your scalp while protecting your hair color. The violet tones in this shampoo help to reduce the appearance of yellow hues in light-colored hair. Maintain the bright, vibrant hair color you want by using this formula every other day to neutralize unwanted tones and make hair look younger and healthier.
How to Use
Apply to wet hair, lather, rinse and repeat if necessary. Some may choose to alternate with Color Endure Shampoo.