Description
The Joico Color Endure Shampoo gently cleans and strengthens your color-treated hair as it promotes the staying power of your hair color, protecting it from tonal changes. Gentle enough to use every day, this sulfate-free shampoo is specially formulated to preserve your hair color, resulting in less than a 14% loss of hair color after 18 washes, while increasing its manageability and shine.
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