Joico’s Color Endure Conditioner for Long Lasting Color is the best conditioner for hair color correction. This conditioner is specially designed to lock in moisture to provide strength and prevent breakage. Enriched with Keratin amino acids this conditioner will soften and revitalize color treated hair. Conditioner should be used daily to add tremendous shine. Joico thrives on producing the greatest hair products for every costumer. Their specially formulated ingredients produce soft, sleek and shiny hair. Joico’s experts design products to enhance hairs natural health and beauty. Replacing the vivacity in its costumer’s lives, by providing expert hair care products is Joico’s goal as salon innovators.