PUR likes to describe their mineral makeup as “makeup with a purpose.” Their products are formulated with good-for-your-skin ingredients that correct skin’s overall appearance as well as cover skin imperfections. Ingredients are 100% cruelty free, free of animal testing, environmentally responsible and formulated in the USA. Their proprietary Ceretin Complex works like a charm while combining age-defying Retinol and super-hydrating Ceramides for better skin. SPF is included whenever possible for vital UV protection and many products feature Vitamin C and Waltheria Extract for a more even skin tone and a brighter complexion. For skin health, products are packed with key antioxidants and vitamins and minerals. The best part is that PUR is an eco-friendly brand that is committed to minimizing waste and using ingredients that are responsibly sourced.