Pravana NEVO Moisture Rich Sulfate-Free Shampoo combines Babassu and Brazilian Nut Oil to mend dry hair. Gentle cleansers deeply nourish hair with every wash for a smooth, healthy looking exterior. This shampoo eliminates harmful free-radicals to protect hair color. Pravana’s core mission is to provide high performance beauty solutions for professionals and their clients through a variety of innovative, carefully curated hair products. They use an eco-conscious approach that includes biodegradable packaging and non-harmful, natural ingredients. All products are free of sulfates, parabens, formaldehyde, cocamide DEA and phthalates and many other products known to be harmful to the environment and users.