Our hair colors are precious because they represent our expression and your identity. That’s why it’s important to take special care of an already dyed or highlighted hue that you’ve just given yourself, naturally or otherwise. When breakage is at the root of dye fade-outs, there’s Matrix Biolage ColorLast Purple Shampoo 13.5 oz for you! This vegan formula wisely preserves highlights by eliminating brass/warm tones without interfering with natural pigments in blonde hair to reduce fading. And its weightless protein system leaves strands ravenish soft while rebooting long-lasting color vibrancy often lost after time spent talking harsh chemicals on tresses. With this shampoo, if need be, stubborn locks will snap back into their lasting hues.