While working with leading chemists and hair-care experts, a group of industry innovators realized that keratin was the key to creating an innovative treatment that was both gentle and effective. Keratin is an essential hair protein delivering incredible benefits, versatility and an incredible smoothing effect. This all happens without breaking the bonds of the hair. This line is a LaLa Daisy favorite. Keratin Complex launched its signature keratin smoothing therapy, Natural Keratin Smoothing Treatment and was soon joined by their Express Blow Out. These keratin treatments positioned them as a market leader in the category of smoothing. Keratin is the ingredient to keep your hair looking manageable, youthful and smooth, and was created for all hair types. They offer a full line of shampoos and conditioners, deep conditioners and masques, hot tools, brushes and styling aids.