Joico Color Intensity by Vero K-pak Magenta is a vivid semi-permanent hair dye. With proper maintenance, it stays vibrant for 15 shampoos. It requires pre-lightened hair and includes hydrating Kukui nut oil and Quadramine Complex to heal bleached hair.
This color takes only 20 minutes to process. Mix it with other colors from this line to create your own edgy, unique shade.